Safeguarding humanity from adverse effects of AI systems.
The widespread use of AI systems has brought both progress and peril. Behind their promises lie profound risks: rising cases of misinformation, deepfakes, and even mental health crises like psychosis and suicide. Companies struggle to safeguard their technology, and individuals find it harder to trust what they see, hear, or read.
AI tools must be built and deployed with an ethical and human-centered framework. Using the right safeguards, companies can deploy systems that protect mental health, prevent the spread of misinformation, and preserve authenticity. Individuals deserve transparency, control, and trust in the technologies shaping their lives. We've set out to reduce the risk and improve outcomes for society.